gartner hype cycle for emerging technologies 2019

Gartner names AI for marketing as transformational, defined as technologies enabling “new ways of doing business across industries that will result in major shifts in industry dynamics.

Gartner issues a priority matrix to help marketers address current challenges, assigning a benefit rating to emerging technology from low to transformational. This hype will not abate quickly.” notes the year’s Hype Cycle for Digital Marketing & Advertising, 2019 report. “In its two years on the Hype Cycle, the hype for AI for marketing continues to ratchet up, driving the profile to the Peak of Inflated Expectations. Compared to last year’s report, AI for Marketing continues to progress and has transitioned away from the Innovation Trigger phase. Gartner has placed Artificial Intelligence for Marketing in the Peak of Inflated Expectations phase. There are 5 stages of development that innovation undergoes: Innovation Trigger, Peak of Inflated Expectations, Trough of Disillusionment, Slope of Enlightenment and Plateau of Productivity. Gartner recommends in the Hype Cycle for Digital Marketing & Advertising 2019 report that marketers: “ Use this Hype Cycle to understand which technologies will drive real value for you.” The Hype Cycle by Gartner traces emerging technology over 5 maturity phases. Hype Cycle for Digital Marketing and Advertising & AI for Marketing We believe that the Gartner report on the Hype Cycle for Digital Marketing & Advertising offers an opportunity for marketers to distinguish between emerging technology hype, and reality to help determine what technology has real business impact, and offers differentiated customer experience.Īs an AI-first company, we are excited to see the rise of AI in digital marketing and advertising, and see that AI-augmented customer marketing has real, proven impact on revenue and customer experience. We are excited to announce that the Gartner report Hype Cycle for Digital Marketing & Advertising, 2019 1, by Colin Reid and Mike McGuire has identified Tinyclues as a Sample Vendor in Artificial Intelligence for Marketing for the second year in a row! To help marketers prioritize technology investments, Gartner publishes Hype Cycle reports that look at how emerging technology matures over time and expectations.

Gartner hype cycle for emerging technologies 2019